I contributed some technical content and opinions to an article title “Can Artificial Intelligence Be Creative? What it Means for Business” on the Pure AI web site. See https://pureai.com/articles/2026/07/02/can-artificial-intelligence-be-creative-what-it-means-for-business.aspx.

In a nutshell:

* Even if AI lacks human intent, AI can deliver creative value to businesses.

* The best approach for businesses is to treat AI as a tool that enhances human creativity, rather than replacing creativity
.
* Over-reliance on AI risks introducing homogenization.

I was quoted in the article:

McCaffrey commented, “In my opinion, the key difference between human creativity and AI creativity is that humans can deliberately break rules, while AI systems recombine existing data into novel variations.”

“I think the biggest risk related to AI creativity is that overreliance on AI for creative output can trap innovation in an endless loop of historical data, reducing groundbreaking creativity to a homogenized mushy blend of existing trends.

“For example, according to my friends who know a lot more about music than I do, music streaming algorithms reward songs that users do not skip within the first few seconds. This has led to much of modern popular music being boringly similar. The wild explosion of music ideas that emerged in the mid-1960s might never happen again.”

McCaffrey concluded, “In my opinion, businesses should probably treat AI as a creativity stimulus tool rather than a final producer. This can be accomplished by using a ‘human-first, human-last’ workflow.”

A fellow on the Internet, who goes by handle “Anglomangler” uses AI to create nightmarishly beautiful videos that consist of short two-second bursts. I especially like his videos that take place in a barren desert landscape. Here are two screen shots from “Oracle”.